How to Make an Effective Presentation in PowerPoint

There are a number of key slides which should be included in any presentations to make it effective. 


A sales presentation can be really condensed down into A: Telling your story and B. Telling your customers’ story. 


Storytelling positively affects the brain creating an emotional connection, which makes it easier to remember the information related, process facts, relate to the storyteller and in the whole, build up trust. 



In an earlier article on How to Build an Effective Presentation I set out the key slides in an effective PowerPoint presentation. These slides are as follows:


  1. Title Slide
  2. The ‘Problem’
  3. ‘Solution’
  4. Why You?
  5. Product Demo
  6. Customer Story
  7. Numbers & Stats
  8. Call to action


You really only need eight effective slides to get your message across and create that connection which makes your audience want to reach out to you to further the conversation. 


Your audience really doesn’t care about how good your products are, and a list of products is just that-  a list of products. We probably all know by now the importance of highlighting the benefits of your product i.e. how they make someone’s life easier or solve a problem. The best way of highlighting the benefits is sharing your customer’s story, how you made their life better, how you solved their problem. A picture of a smiling customer with a personal quote is always a winner here. 



The best way to talk about your product is to show it in action. You can do this via a very short product demo. I recommend sixty seconds tops – just enough for your audience to have further questions; if you tell all they have nothing to ask and question asking is engagement!



Personally I don’t bother with a Thank You slide. This in my opinion is  a waste of a good slide. Your final slide should be a call to action – a compelling reason why your audience should reach out to you. A call to action can be a free consultation, a discount code, limited time offer or something of that nature. 



If this resonates with you and you would like to discuss your presentation further, please reach out to me. 



My easy-to-follow How to Design a Winning Presentation course may also be of benefit to you given how it has helped others create an effective presentation in PowerPoint in a matter of hours.


Cormac Cullen Instructional Designer

Cormac Cullen Instructional Designer

Cormac has helped businesses tell their story in a powerful way to increase engagement and win new business, across all industries via professional PowerPoint presentations.

Phone: +353 1 4433 930
Mobile: +353 87 983 1656
77 Lower Camden Street, St. Kevin's, Dublin 2. Ireland, D02 XE80
MON-FRI 09:00 - 21:00, SAT-SUN 10:00 - 14:00

How to Design a Winning Presentation Pitch Deck


Make a winning presentation in PowerPoint in one hour!

A practical follow-along course  to help you design a winning presentation deck.  This deck will increase your conversions and save you thousands of euros in having one designed for you.

An easy-to-follow course which shows you how to build your own winning presentation. Follow along with Cormac as he shows you how to create a winning presentation deck via PowerPoint.


This course is for those who want to design a winning presentation deck that will win you new business and bring you success. This course contains an easy-to-follow guide containing all the practical elements of building your deck via PowerPoint. As this course is fully online, you can do it do it at any time – the course automatically saves your progress. 

100% online.

  • Comes with  certification of completion.
  • Duration:1-2 hours. Asynchronous and playable on any device meaning you can work at your own speed.
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Most Recent  Course Testimonial:

“The interactive training was totally client led so I could fit it into my busy schedule. It enabled me to tell my story, elevated me to present my brand image in a great light throughout the pitch deck and from being able to tell my story succinctly. I had 2 new client leads at the end of my presentation from the audience I presented to!” 

Martina Williams, Owner: Admin Aid


“The PowerPoint is already getting used every week with very positive feedback from clients so it’s extremely good value in terms of return on investment.”

Stephen Mc Lean, Avitor Audio Visual & IT



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